01
Common lines
Driven by a love for refined design, we craft timeless pieces that speak through subtle detail. Buy once, wear forever.
Connectingthe dots .Sunshine Agency
brands
a curated portfolio of lifestyle and streetwear Brands
02
Dito Collective
Unisex timeless apparel inspired by tennis and rugby polos, made in Portugal. We don’t want you to buy more, we want you to buy better.
03
Don’t waste Culture
Don’t Waste Culture is an independent fashion label that tells stories through clothing. Each piece begins with an idea: a subculture, a musical movement or a forgotten chapter of history.
04
FILA
Founded in 1911 in Biella, Italy, FILA grew from a textile mill into one of the defining names in tennis and sports style. Today the brand carries that Italian heritage into contemporary sportswear.
05
FLOWERS FOR SOCIETY
Footwear and apparel designed for the moments that matter most, made in Europe from sustainable materials. For those who choose meaning over possession.
06
Hatline lab.
Hatline Lab stands for headwear with roots. We take inspiration from the past — the classics, the old-school attitude, the street DNA — and shape it for today.
07
No Bad Days Club
No Bad Days Club turns everyday essentials into small statements: colourful socks and caps with comfort, humour and attitude. Designed in Berlin, fairly made in Portugal, for good days and real moments.
08
RETERNITY
RETERNITY is luxury streetwear from the north of Germany, made for a global stage. Clean, timeless looks driven by a love for detail and a feeling of freedom.
projects
from pop-ups to wholesale partnerships – projects where brands, retailers and communities come together.
BrandProjectLocationYear
Wholesale Partnership
Building Flowers For Society’s wholesale presence with retail partners — from strategy to showroom.
- Wholesale Strategy
- (Key) Acc Management
- Showroom Curation
Wholesale Partnership
Building Dito Collective’s wholesale presence with retail partners — from strategy to showroom.
- Wholesale Strategy
- (Key) Acc Management
- Showroom Curation
Hatline x Coffice
An event format for Hatline Lab. built around community, music and culture.
- Brand Activation
- Community Building
- Event Handling
Hatline Content Day
A content day for Hatline Lab. – from the first concept to the finished shoot and content.
- Content Production
- Conception
Pop Up at Breuninger
A pop up for Don’t Waste Culture that brought the brand and its community together on site.
- Brand Activation
- Event Handling
- Community Building
Collab Release Party – FILA x Highsnobiety at Coziness
A collab release party for FILA x Highsnobiety that brought both brands and their community together at Coziness.
- Brand Activation
- Community Building
- Event Handling
Pop Up at Breuninger
A pop up for FILA that brought the brand and its community together on site.
- Brand Activation
- Community Building
- Event Handling
Wholesale Partnership
Building No Bad Days Club’s wholesale presence with retail partners — from strategy to showroom.
- Wholesale Strategy
- (Key) Acc Management
- Showroom Curation
Wholesale Partnership
Building Frizbee Ceramics’s wholesale presence with retail partners — from strategy to showroom.
- Wholesale Strategy
- (Key) Acc Management
- Showroom Curation
Agency Own Brand
Hatline Lab. is our own brand — built end to end by Sunshine Agency.
- Sales Direction & Wholesale Strategy
- Brand Management
- Showroom Curation
- Brand Activations
- Community Building
- Design
- E-Commerce
- Market Research
- Trend Scouting
- Trend Analysis
- Positioning
- Product Seeding
- Shootings & Content Productions
Lookbook & E-Commerce Shooting
Lookbook, content and e-commerce imagery for Lonsdale London.
- Lookbook & Content Production
- E-Commerce Shooting
Lookbook & E-Commerce Shooting
Lookbook, content and e-commerce imagery for Benlee.
- Lookbook & Content Production
- E-Commerce Shooting
Reternity x Pompeii Brand Collaboration with exclusive launch at BSTN
A brand collaboration connecting Reternity with a like-minded partner.
- Match Making
- Account Management
Archive & Sample Sale
An event format for Don’t Waste Culture built around community, music and culture.
- Brand Activation
- Community Building
- Event Handling
- Content Production
Wholesale Partnership
Building FILA’s wholesale presence with retail partners — from strategy to showroom.
- Wholesale Strategy
- (Key) Acc Management
- Showroom Curation
- Brand Management
Collective Showroom Concept
Our collective showroom concept, presenting partner brands to retail and press.
- Showroom Curation
- Press Day & Event Handling
Wholesale Partnership
Building Don’t Waste Culture’s wholesale presence with retail partners — from strategy to showroom.
- Wholesale Strategy
- (Key) Acc Management
- Showroom Curation
- Brand Management
Wholesale Partnership
Building Atelier de Roupa’s wholesale presence with retail partners — from strategy to showroom.
- Wholesale Strategy
- (Key) Acc Management
- Showroom Curation
- Brand Management
Wholesale Partnership
Building Common Lines’s wholesale presence with retail partners — from strategy to showroom.
- Wholesale Strategy
- (Key) Acc Management
- Showroom Curation
Wholesale Partnership
Building Pompeii’s wholesale presence with retail partners — from strategy to showroom.
- Wholesale Strategy
- (Key) Acc Management
- Showroom Curation
- Brand Management
Wholesale Partnership
Building Pockies’s wholesale presence with retail partners — from strategy to showroom.
- Wholesale Strategy
- (Key) Acc Management
- Showroom Curation
- Brand Management
Pompeii x Pepsi Collab Pop Up at the Turf
A brand collaboration connecting Pompeii with a like-minded partner.
- Brand Activation
- Brand – Artist Relationship
- Content Production
- Event Handling
- Community Building
Wholesale Partnership
Building SCRT’s wholesale presence with retail partners — from strategy to showroom.
- Wholesale Strategy
- (Key) Acc Management
- Showroom Curation
Wholesale Partnership
Building Bewider’s wholesale presence with retail partners — from strategy to showroom.
- Wholesale Strategy
- (Key) Acc Management
- Showroom Curation
Reternity MP3 – Event Series
An event format for Reternity built around community, music and culture.
- Brand Activation
- Brand – Artist Relationship
- Content Production
- Event Handling
- Community Building
Pockies & Cookies – Decent Pyjama Party
An event format for Pockies built around community, music and culture.
- Brand Activation
- Event Handling
- Community Building
Pop Up at Coziness
A pop up for Atelier de Roupa that brought the brand and its community together on site.
- Brand Activation
- Event Handling
- Community Building
Wholesale Partnership
Building Reternity’s wholesale presence with retail partners — from strategy to showroom.
- Wholesale Strategy
- (Key) Acc Management
- Showroom Curation
- Brand Management
Presented by JD Sports
An event format for Cupidon & Friends built around community, music and culture.
- Brand Activation
- Community Building
- Content Production
- Event Handling
Ciao Amore Capsule Drop
A capsule drop for Maison Ohhh, from private label production to launch.
- Brand Activation
- Private Label
- Community Building
- Content Production
Brand Collaboration x Holy Moly
A brand collaboration connecting Candid Cologne with a like-minded partner.
- Brand Activation
- Collab
- Private Label
- Community Building
Reternity pres. Billa Joe live at Reineke Fuchs
An event format for Reternity built around community, music and culture.
- Brand Activation
- Community Building
- Content Production
- Brand – Artist Relationship
Brand Collaboration x Tisant
A brand collaboration connecting Rough with a like-minded partner.
- Collab
Pop Up at the Turf
A pop up for Candid Cologne that brought the brand and its community together on site.
- Brand Activation
- Private Label
- Community Building
- Event Handling
in motion
reels and films from our activations, pop-ups, showrooms and shootings.
graphics
key visuals, flyers and posters for our events and activations.
01 / 08
services
from brand strategy to wholesale execution – we elevate presence, optimize sales and nurture community.
- sales direction
- wholesale strategy
- showroom curation
- (key) account management
- market research
- brand activations
- pop ups
- community building
- brand artist relationship
- product seeding
- collab management
- brand transformation
- conception
- creative direction
- execution
references
our network – the retailers, brands and partners we work with.
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COMMON LINESDITO COLLECTIVEDON´T WASTE CULTUREFILAFLOWERS FOR SOCIETYHATLINE LAB.NO BAD DAYS CLUBRETERNITYCOMMON LINESDITO COLLECTIVEDON´T WASTE CULTUREFILAFLOWERS FOR SOCIETYHATLINE LAB.NO BAD DAYS CLUBRETERNITY
about
CEO / Founder Felix Sonnenschein
connecting the dots isn’t just a tagline for us – it’s our guiding philosophy and the force that drives us.
sunshine agency is a wholesale & consulting agency built on one simple idea: connecting the dots – between brands, retailers and the communities around them.
We started out in sales and wholesale and grew into much more. Today we cover sales, marketing and production: showrooms and press days, pop ups and event series, collabs, lookbooks and content. Whatever it takes to put a brand in the right place.
Our mission: grow brands, emerging or established, by bringing the right people, places and products together.
contact
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get in touch – tell us about your brand and let’s start a project together.
info@sunshine-agency.de
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